Content Strategy for Adrenaline Agency
Adrenaline is a global experience design agency that works primarily with large banking institutions responsible for moving billions of dollars annually. The agency was founded in 1998 as an extension of its parent company, Newground, to provide creative strategy, brand identity, graphic design, digital signage, and retail environments for financial institutions.
I worked with Adrenaline to plan and execute a comprehensive and collaborative content strategy that gave its team members the opportunity to share their work and expertise, making it easy for prospective clients to see the quality of work and depth of thinking that Adrenaline offers within the financial industry.
I worked on a very wide range of content for the Adrenaline team, including detail-rich case studies, white papers, infographics, expert interviews, sales tools, newsletters, and advertisements used to promote their annual "Digital Marketing Makeover" event at The Financial Brand Forum.
In addition to creating content to promote the agency itself, I also worked with the Adrenaline team to create the agency’s content, supported Adrenaline in its launch of its Asset Management Portal (AMP), a digital platform for managing the assets, marketing programs, maintenance requests, and other unique needs within physical bank branches.
To extract expert knowledge and fully showcase AMP’s robust capabilities, I interviewed the designers, strategists, and financial experts who work together to develop the platform, and used these interviews to create blog posts and other content that helps their sales team establish credibility with prospective clients.