Thematic Content for Over App
Over is a photo editing app for iOS and Android devices that gives users creative license to mix and match curated and artist-created photos, text, and artwork. Since it was founded in 2012 by South African entrepreneur Aaron Marshall, the app has since exploded into a full-fledged company pursing the purpose of "making creativity easy, everywhere."
Over boasts more than 10 million users, and regularly collaborates with notable artists, illustrators, and influencers including The Fresh Exchange, João Neves, Noel Shiveley, Casey Kleeb, Kelsey Cronkhite, and many others to create their beautiful themed graphic packs.
I worked with the Over team to research the subject matter for each of the design bundles they planned to release, and choose words, phrases, puns, quotes and cultural idioms. Once phrases for each bundle were finalized, the team worked with a collective of design partners to create hand-lettered overlays and icons to sell as in-app purchases within the Over app.