My background, skills, clients, and project summaries.
Co-Owner, Project Manager, Strategist, Copywriter,
and Client Relationship Manager
As the co-owner of Lexicontent, I worked with dozens of clients and creative partners on more than a hundred branding, content strategy, content development, and copywriting projects.
As a result of that experience, I don’t just know how to write words or create content – I have spent years perfecting and documenting processes that show the the projects I work on, step by step, so progress is visible and trackable down to each individual actions, who is responsible for them, and when they should be done.
Some of my work during this time included projects for Budget Rent-a-Car Atlanta, Engineering Systems Inc., Housing Works, Leadercast, Clarify Medical, Maybe.For.You, and Adrenaline Inc.
Copywriter, Producer, and Project Manager
Prior to and since my work at Lexicontent, I've worked with small businesses and creative agencies for more than ten years to produce a variety of content for the web, apps, and print.
This has included everything from simple informational website copy and blog posts, to extensive case studies and white papers, to podcasts.
A highlight of my independent work was the co-creation, project management, and editing of a thirty-episode interview series called “On Branding” for Brand Fever in Atlanta, GA (since acquired by Phase 3 Media).
Process Creation & Documentation
Photoshop / Illustrator
Keynote / Powerpoint
Audio / Video Editing
Social Media Strategy
Many popular CMSes & CRMs
Basecamp & Trello
A Little Creative
Bobby Jo Adkins
Bring Your Own Polish
Buy Sell Live Atlanta
Clapping Dog Media
David Brown Psychotherapy
Dr. Roz Heiko
Engineering Systems, Inc.
Feast Design Co.
Matchbox Design Group
Phyllis Sa Design
Rapid Response Roofing
Shutter Sweet Photo
Talia Chai Wellness
Engineering Systems, Inc
Website & Sales Sheets Copy & Content Project Management
Managed the process of gathering information about almost fifty different disciplines and practice groups within ESI by creating worksheets for the leaders of each team and a process for seeing which materials had been shared with us.
Throughout the project, I itemized and tracked every individual to-do item for the creation, feedback, and revision of each page on the new ESI website, plus the content for around fifty sales sheet PDFs that are now used internally by their sales teams.
This included dates and assignees for each round of copy, each piece of feedback, and each sign-off to finalize completed work, so that not a single thing would fall through the cracks.
Content Planning, Project Management & Production
Created a comprehensive content strategy and production process for Adrenaline to promote their experiential design work, especially in the financial and retail spaces.
Produced extensive case studies, white papers, blog posts, infographics, newsletters, social media posts, and more.
Frequently interviewed experts within the company and managed the process of turning what was shared with my team into ghost-written content for their website and for use by their sales teams for projects like Adrenaline AMP.
Budget Rent-A-Car Atlanta
Project Management & Copywriting
Distilled tech specs, customer surveys, client interviews, and other reference information from Maybe.For.You, then used that information to create a 20+ page document detailing the agency's proposed approach to building the frontend and backend of a new loyalty program for Budget Atlanta, the largest and oldest Budget franchise in the country.
Maybe.For.You then used this tech spec document to win the project they proposed to the client. This led to another project, where I project managed and produced all of the new content needed throughout the new Betterway Rewards Program website, backend, and email notifications.